Mile High Coatings has been one of the well-known painting and flooring contractors in Northern Colorado. In the last 10 years, they switched their digital marketing provider and changed websites several times, but they never got the result they wanted. Each time they switched providers, a new website was built. They neither liked the web design nor satisfied with its performance on search engines.
When we took over, the old website brought a decent amount of traffic with Concrete Coatings terms but did not generate leads because of the ugly design in a red and blue color scheme and low performing user experience. We worked on a couple of designs with different color schemes, then finally came up with a modern website with a vivid orange that we and MHC loved. Next, we reduced the number of pages from 30 with mostly duplicate content to 7 showing only the service areas. We optimized all the pages, then, made MHC take the top position on the local search in each service.
3 weeks after the new site was launched, the average position for all search queries rose by 10. MHC saw a 9% increase in web traffic compared to the same period last year. We also implemented a CRM and just launched a paid ad campaign. This aims to help MHC connect with as many potential customers as possible.