LARAND MARINE PRODUCTS - Digital MP Website Design

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About Larand Marine Products

Larand Marine Products is a manufacturer and a seller of industrial marine fittings and connectors. Based in Southern Florida, Larand has a great reputation for its high-quality products that are sold nationally and internationally.

When Larand came to Digital MP, it had an outdated website which was built 8 years ago. The old website had a bad user experience. Navigation menu was confusing; images were blurry and the same content was shown on several pages, which was unnecessary. It also kept losing its ranking on Google. Larand suffered from not having enough leads.

Knowing a new website could help, Jim, the owner, decided to work with us on a new site with a new marketing strategy.

How We Helped

Digital MP first designed Jim a new modern web design that incorporated his existing branding. We reduced the number of links on the menu and rearranged all the content on the site.

We built a graphic intensive website that looks great on mobile and loads in 1.2 seconds.

Our strategy for Larand was to help it rank for each product line, especially their best-selling Tohatsu Nissan Fuel Line Assemblies. We made separate pages, did some on-site SEO work and used targeted keywords for each. As a result, their ranking increased sharply. Tohatsu ranking climbed from the 3rd page to the 2nd position in Google.

Three months after the new site was launched all the pages on the Larand website increased an average of 20 positions.  The total web visits from organic search rosed by 582.6%. Larand saw a significant increase in sales every day.

Although it has been nearly half a year since the new site launched, Digital MP still provides real-time assistance to its client. We help to manage the site and make any adjustments as soon Jim asks. In the preparation for the peak season of marine products, we check on product info and web functions regularly ensuring that the site always runs smoothly.



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